The study of jewelers and jewelry information. Gem and Jewelry Institute of Thailand. He discovered that as a whole. South Korean consumers prefer gold jewelry, 14K, 18K and 24K, which is decorated with diamonds. What is the use of colored gemstones. 14K and 18K gold jewelry is always popular with young people, young people and their work tends to be my favorite metal, silver jewelry, more. The jewelry in gold, yellow, glowing 24K will be popular among consumers who have more than 40 years or more, or used in the tradition as a gift on New Year's Day in Korea, which falls on the day. Chinese New Year and welcome gifts for their family and so on.
Data from the 2005 World Gold Council show that between the years 2000 to 2004, including the consumption of gold averaged 94.06 tons per year or an average 1.94 grams per year, which is consumed at a higher average consumption of gold in a world that is. 1.5 g per person per year. While the average consumption of 53.4 tons of gold jewelry, or about 1.10 grams per person per year.
In addition, consumer groups, the center of a new generation of consumer demand for jewelry has become more and more attention to foreign products and increased brand. The values of consumption jewels South Korea has changed from the original thought. Jewelry is expensive and used only in marriage. The idea to wear jewelry in everyday life, which consumers can be divided into jewelry and ornaments of South Korea the following three groups.
Youth.
Consumer groups to influence the fashion of dress to wear in South Korea are relatively high. But because there are many entries. Consumers are now so popular, inexpensive jewelry, as jewelry in gold with a total carat gold flesh that is relatively low, such as 9, 10, 14K and silver jewelry. Fashion jewelry, imitation jewelry etc. The products are very popular among teenagers in South Korea have a ring for couples (couples rings), a ring, two rings for men - women who wear a couple of different bands. In order to demonstrate their love for each other and often physically worn at all times. In Korea, the central business district, "said Snow Summit Resort", which is critical to remember. Chinatown district of Thailand jewelry sales. The availability of these products are many and are a target group of teenagers. Furthermore, imitation jewelry or jewelry that has changed faster and less expensive. Also popular with consumers.
Age group work.
The group has the ability to consume a lot of ornaments. With job security and income. A large group of customers, manufacturers should pay attention. The age group most of the work is a continuation of the behavior of young people. Jewelry is also widely consumed on a daily basis. The ring pairs. As the young people of South Korea. The working age are more likely to marry less and more slowly. But the single most popular, so some have to put the ring for couples. While married couples with young people is jewelry for the wedding as well. Every year in South Korea. The newlywed couple will have no less than 300,000 pairs of marriage. The jewelry is essential not only for the costumes of the bride - sister. This time the South Koreans. The coupling is very popular during the fall. (Between September and November). In order to gain popularity and a desire for working-age consumers, is decorated with gold jewelry, diamond. The case could be made with 14 or 18 carat gold, etc., while working for some time. Continue to admire the jewelry as a teenager.
Consumer groups, middle-age and older.
A group of consumers who have faced difficulties in South Korea through the ages. Economic crisis, many so often that wearing jewelry is a luxury. Consumers in this group is relatively low. And 'conservative top. I do not like jewelry that has a considerable Because of the above. Accessories for this group is not just a body decoration. This is another form of saving as well. Consumers now often higher karat gold jewelry with a 10:24 p.m. carats and is adorned with precious stones such as diamonds or colored stones, gold jewelry cleaner
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